Research and Consulting Methods

This module aims to provide students with theoretical and practical guidance on empirical research and consulting related to business analytics challenges in an organisational setting. The emphasis is placed on enabling students to develop analytical thinking, qualitative and quantitative research skills and consulting practice such that they are equipped to undertake their consulting project. The module covers a range of topics from research approaches suitable for business analytics, quantitative and qualitative methods in collecting/harvesting and analysing data, innovations in digital research methods, consulting skills and ethical considerations in conducting research related to business analytics.